Braun‘s design DNA has strongly influenced the field of industrial design. It not only created a mindset of order, clarity and simplicity that inspired designers and companies around the world, it also became visible and tangible in hundreds of products Braun introduced to the market. Iconic details like nub textures on shavers and circular or lozenge-shaped buttons with functionallyoriented colors are well known examples. At the heart of Braun Design is the urge to make things useful, meaningful and beautiful with as little design as possible. This has been and continues to be what we strive for - in the past and again today.